Assignment One-Business Use of Digital Communication
Business Management
Assignment Instructions
Assignment One
Option #1: Business Use of Digital Communication
Digital media has taken over business communication in many different ways. People seem more likely to engage in digital media communication than face-to-face communication in business these days. In a paper, answer the following:
What forms of digital communication are used in businesses today?
How are these forms of digital communication effectively used?
How are these forms of digital communication being misused?
What are the benefits and drawbacks of digital communication in business?
What has changed in the demographics of organizations that has really helped to push digital communication forward as a main form of communication?
Keep in mind this is academic writing. It should be written in third person and should not include unsubstantiated opinions, but rather facts and theories.
Your well-written paper must adhere to the following parameters:
3-5 pages in length, not including the title and reference pages.
3 scholarly references cited in the assignment. Remember, you must support your thinking/opinions and prior knowledge with in-text citations and references; all facts must be supported. In-text citations used throughout the assignment must be included in an APA-formatted reference list.
Formatted according to CSU-Global Guide to Writing and APA (Links to an external site.).
Use chapter 7 and 10 in the textbook. Please add the page numbers
Assignment two
Option #1: Social Media and Business
Select a major, publicly traded company (Amazon) that you are interested in and visit that company’s Twitter, blog, Instagram, or Facebook page. Evaluate how they use their social media tools to deliver good news and bad news to their stakeholders. Set up your assignment following these guidelines:
Introduction (Present an overview of the company you have selected, the link to their Twitter, blog, Instagram, and/or Facebook page, and a general description of the media format that is used.)
Evaluate how the company uses the media for the delivery of good news and bad news in these areas:
Public/Customer Relations
Market Research
Building an Online Community
Internal Communication
Potential Risks (Discuss the company’s potential risks in terms of how they are using this social media.)
Recommendations (Make recommendations for how the company might improve their use of the social media tool in the delivery of good news and bad news.)
Keep in mind that this is academic writing. It should be written in third person and should not include unsubstantiated opinions, but rather facts and theories.
Your well-written paper must adhere to the following parameters:
3 pages in length, not including the title and reference pages.
3 scholarly references cited in the assignment. Remember, you must support your thinking/opinions and prior knowledge with in-text citations and references; all facts must be supported. In-text citations used throughout the assignment must be included in an APA-formatted reference list.
Formatted according to CSU-Global Guide to Writing and APA (Links to an external site.).
04:15
Check out Chapters 8&9
Do you know the company which you will use?
04:15
Amazon?
04:16
Their company is e-commerce based
04:16
Now my school approves the use of google scholar
04:17
can you use that platform for your sources, unless in rare situations where you cannot find anything
04:17
I just dont want bland regular online sources
ASSIGNMENT 3
Option #2: Life After Death by PowerPoint
Watch Don McMillan’s YouTube clip “Life After Death by PowerPoint (Links to an external site.)”
Summary: Don McMillan, Stanford graduate and former electrical engineer, takes a lighthearted look at business life, PowerPoint technology, and the everyday life as a corporate comedian.
Alternatively, read the following article:
De Faoite, D. (2014). Getting more out of PowerPoint® (Links to an external site.). (2014). Medical Writing, 23(1), 22-24. doi:10.1179/2047480613Z.000000000180
Discuss the video or article in relation to the readings and research up to this point. Be sure to: (a) identify the specific bad habits noted, (b) discuss the reasons for their incorrect usage, and (c) record recommendations for using PowerPoint appropriately.
Keep in mind that this is academic writing. It should be written in third person and should not include unsubstantiated opinions, but rather facts and theories.
Your well-written paper must adhere to the following parameters:
3 pages in length, not including the title and reference pages.
3 scholarly references cited in the assignment. Remember, you must support your thinking/opinions and prior knowledge with in-text citations and references; all facts must be supported. In-text citations used throughout the assignment must be included in an APA-formatted reference list.
Formatted according to CSU-Global Guide to Writing and APA (Links to an external site.).
Chapter 11 in Business Communication: Process and Product
Recommended
Gillis, J., Jr. (2011). Global leadership development: An analysis of talent management, company types and job functions, personality traits and competencies, and learning and development methods (Order No. 3455394). Available from ProQuest Dissertations & Theses Global. (889068421).
Fried, A., Holtzman, M. P., & Mest, D. (2014). Integrated reporting. Financial Executive, 30(4), 24-31.
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