Writers choice

PURPOSE The purpose of this assignment is: 1. To analyse a marketing plan for a company. 2. Conduct the necessary studies and analyse which is to be included in the marketing plan. 3. Recommend the appropriate marketing mix strategies, implementation, evaluation and control to realise the marketing goals set in the marketing plan. INSTRUCTIONS: Select a company of your choice but it should be based in Bahrain. Analyse a practical marketing plan for a chosen company to achieve its marketing goals. The marketing plan should include the following components: Preliminary Executive Summary Table of Contents Body 1. Company background 2. SWOT analysis 3. Marketing goals and objectives 4. Marketing strategies (4P) • Product • Price • Distribution channels • Promotion 5. Implementation 6. Evaluation and Control Supplementary References Appendices Mark allocation: Item no Components Marks 1. Executive Summary 1 2. Situation analysis 1 3. SWOT analysis 2 4. Marketing goals and objectives 1 5. Marketing strategies 2 6. Implementation 1 7. Evaluation and Control 1 8. Format (References, Writing) 1 TOTAL 10 Assignment Format: a. Hand written. b. The assignment should contain about 2000 – 3000 words. c. Provide reference using the American Psychological Association (APA) format. d. References should be from year 2012 onwards. Notes: • Assignments should be submitted according to the due date. • Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the various websites which discuss this matter, e.g. owl.english.purdue.edu/handouts.