Market Orientation

MBA7059O – Marketing and Operations Assessment 2: Presentation and Viva Voce (AS2 – Presentation) 1. Module Information Module Number: MBA7059O Module Name: Marketing and Operations Academic Year / Semester: 2025–26 / Semester 2 2. Assessment Overview Assessment Number: 2 Assessment Type: Presentation and Viva Voce Weighting: 30% of overall grade Assessment Title: AS2 – Presentation 3. Submission Details Presentation Delivery: Oral assessment (week commencing 12th July 2026) Upload Deadline: 12th July 2026 @ 23:59 hours Format Required: PowerPoint (or equivalent) Final Submission Format: PDF (Print → Save as PDF including speaker notes) 4. Learning Outcome Assessed LO2: Critically examine the role of market orientation in securing sustainable competitive advantage. 5. Use of Generative AI (GAI) – Category B GAI tools are permitted under controlled use: Permitted Uses: Generating initial ideas (must be fact-checked) Structuring the presentation Summarising content (must be rewritten in your own words) Grammar and spell checking Academic Integrity Requirement: Any AI-generated content must be acknowledged Unacknowledged AI use will be treated as academic misconduct Required Submission: Appendix A (GAI usage declaration) must be included in final submission 6. Assessment Task You are required to: Core Objective: Critically examine the role of market orientation in achieving sustainable competitive advantage. Focus Requirement: Select ONE contemporary marketing approach: Cancel culture Use of AI in marketing Use of VR/AR in marketing Experiential marketing Societal marketing 7. Presentation Requirements Your presentation must include: 1. Literature Review (Critical Appraisal) Market orientation theory Selected marketing approach theory Academic critique and synthesis 2. Industry Application (Critical Analysis) Real-world applications of the chosen approach Industry reports and professional sources Evidence of market trends and usage 3. Company Case Study (Critical Evaluation) One company using the chosen approach Effectiveness in achieving competitive advantage Use of: Company data Industry reports News/media/public reaction 8. Presentation Design Requirements Maximum duration: 15 minutes Q&A session: 5 minutes Use PowerPoint or similar software Include speaker notes for all slides Balanced use of: Text Visuals (charts, tables, diagrams) Proper in-text citations on slides Full reference list at end Include sources of all visuals/data 9. Cover Slide Requirements Your first slide must include: Programme title and academic year Module number and module name Tutor name Presentation title Student name and ID number 10. Submission Process Upload via Turnitin Submit PDF version (slides + speaker notes included) Ensure compliance with instructions from module tutor 11. Feedback Process Feedback returned within 3 working weeks Includes: Annotated submission Summary comments Final internally moderated grade 12. Pass Requirement Minimum pass mark: 50% 13. Late Submission Policy Up to 7 days late: 10 marks deducted Minimum capped at pass mark if originally passing More than 7 days late: Treated as non-submission (0 marks) Extensions: Up to 14 days with approved evidence (before deadline) Longer extensions via Mitigating Circumstances process 14. Marking Criteria Breakdown Definition of Market Orientation → 10% Exploration of chosen approach → 20% Company investigation (data-driven) → 30% Format and structure (slides + speaker notes) → 10% Delivery of presentation → 5% Research and referencing → 20% Use of GAI → 5% 15. Minimum Research Requirements (HE7 Level) Your reference list must include: 15–20 total sources minimum At least: 3 refereed academic journal articles 4 academic books 2 reputable industry sources 16. Distinction Criteria Summary (70%+) To achieve distinction, your work must demonstrate: Advanced critical synthesis of literature Strong integration of theory and practice Original and insightful evaluation Extensive use of academic and industry sources Clear, well-structured presentation design High-quality academic writing and referencing 17. Important Notes Must meet all learning outcomes to pass Failure to follow instructions may result in penalties Use of visuals must be relevant and referenced Ensure clarity, structure, and academic rigor throughout