Any topic (Writer's choice)

Order Info Сustomer's subject: Marketing Topic: Any topic (Writer's choice) Type of work: Discussion Post Level: College Number of pages: 1 page = 275 words Formatting style: APA Language Style: English (U.S.) Sources: Please write a response to the discussion post below: The largest geographical market for Regal will be movie goers between the ages of 14 and 39 with an average income of between $37,000 to $55,000, for campaigns aimed at maintaining customer loyalty and competing with streaming and digital platforms. This determination is informed by research which follows. As the largest cinema advertising platform in the U.S, NCM has a sizable reach on the market share and represents all three national exhibitors, Regal, Cinemark, and AMC. Regal competitor AMC Theatres on their company website “Advertise in Our Theatres” (n.d.) states 76% of their moviegoers are younger than age 39 years, and over half are of the combined ethnic demographic of Black, Hispanic, and Asian. AMC Theatres partners with National CineMedia (NCM) whose reach includes specific target audiences from Gen Z and Millennials with yearly exposure reaching half (“one out of every two”) of 18- to 34-year-olds, at an average rate of 72% ad recall (AMC Theatres, n.d.). Another AMC Theatres partner, Screenvision Media, with a reputation for having access to robust data informatics states 84% of AMC’s movie attendees view cinema advertisements, which they cite as 2 1/3 times higher than television viewers (AMC Theatres, n.d.). Gruvi, a digital film advertising company, provides insights concerning marketing considerations for movie audience demographics (Paola, 2023). Forty six percent (46%) of adult men and thirty seven percent (37%) of adult women are regular movie goers. Higher income earners are more frequent movie goers--thirty six percent (36%) of internet respondents with incomes below $50,000 U.S. compared to fifty three percent (53%) with incomes above $100,000. Streaming and digital options have impacted the movie theatre market considerably, so special attention should be given to getting lower income customers to increase theatre movie viewing. SAWA Global Cinema Advertising Association (SAWA) contends, “There are clear advantages to advertising in Cinemas: the audience is attractive (affluent and young), the audience is captive, recall rates are much higher than other display media and the overall impact of the screen itself is very significant” (n.d.). SAWA (n.d.) reports half of cinema goers are between the ages of 14 to 34 years, and seventy five percent (75%) of cinema audience are frequent customers who average attendance once every 4 weeks. SAWA (n.d.) acknowledges an increase in attendance by adults over age 25 in recent years likely due to movie remakes. Surprisingly Motion Picture Association (2019) lists ages 25-39 as the top demographic for moviegoing in 2019 at 27%, ages 40-49 were the second highest at 16%, and ages 60 came in third representing 14%. The movie theatre on a weekend has a mix of demographics. People of all ages and social types meet depending on the offerings. Friends and families frequent, however, families with young children typically go earlier as do tween aged friend groups. Teens and older friend groups go to the movies later in the day. According to Gruvi (Paolo, 2023) various demographic groups are broadening their movie genre viewing, and movie goers with higher education choose a broader range of movie styles. More urban dwellers also frequent movies. Urban theatres routinely have more broader genres, and rural areas have movies with family appeal (Paolo, 2023). Regal promotes its theatres as family friendly (Anonymous Student, 2003/2004) and caters to a highly diverse audience with programs which include “Summer Movie Express” offering $1 for family movies. A momentous program called “My Way Matinee” makes accommodations considerate of sensory sensitive audiences, reserving the first show of the day for specified Saturdays on a monthly basis. References AMC Theatres. (n.d.). Advertise in our theatres. https://www.amctheatres.com/business/advertise-in-theatres Anonymous Student. (2003/2004). Regal cinemas marketing plan. Eastern Gateway Community College/Studocu. https://www.studocu.com/en-us/document/eastern-gateway-community-college/principles-of-marketing/marketing-plan-part3/62167178 Motion Picture Association. (2019). 2019 theme report. https://www.motionpictures.org/wp-content/uploads/2020/03/MPA-THEME-2019.pdf National CineMedia. (n.d.) Quality & Quantity. https://www.ncm.com/network-audience Paolo. (2023, December 21). Overview of movie audience demographics. https://gruvi.tv/post/movie-audience-demographics/ SAWA Global Cinema Advertising Association. (n.d.). Demographics of the cinema audience. https://www.sawa.com/why-cinema/audience