3 page

Deliverable Length: 3 pages (body of paper) not including charts/table HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment, please complete the following: • What steps can this company take to diversify its portfolio? • Define diversification and its necessity in risk management. • Discuss at least 5 steps to diversify the card business. • Please give at least 6 suggestions of how and where funds can be allocated for new investments.