4 page due 1500hrs separate files

Deliverable 2 - Communicating A Brand Competency Outline the relationship between marketing communication and brand development. Scenario You are a marketing coordinator for a beverage company. The company is launching a new drink called Viteze. After a meeting with Viteze’s brand manager, you now are asked to help generate interest, attention and support throughout the company. This cross-company support for the new brand, Viteze, will be critical to its success. The brand manager asks you to highlight the importance of branding in an internal newsletter article. In particular, you should emphasize the importance of the six elements of branding: - Target Audience - Brand Promise - Brand Perception - Brand Values - Brand Voice - Brand Positioning Instructions Compose a short internal newsletter article explaining to non-marketers in the company why the six elements of branding are so important to the brand’s success and that of the marketing communications campaign. Your article should be 2 pages in length, written with *professional language, and use proper spelling/grammar* Deliverable 3 - Brand Messaging Architecture Competency Develop a brand messaging architecture using strategic questioning. Scenario An internal newsletter article about Viteze, a new brand of vitamin drinks your company is developing, was sent out and it is a hit. Interest has been generated throughout the company and questions posed to management about the new brand have filtered back to the brand manager. As a result, you are asked to write an email explaining to supervisors, managers and executives the details of your group’s brand message. The brand manager stresses that your goal should be to craft a persuasive, well-written message that motivates leadership to support and align with the group’s intended plans for the brand. Instructions Write an email to leadership explaining and championing the components of the brand messaging architecture for your new product. Your email should be 2 pages in length, written with *professional language, and use proper spelling/grammar*