IMC Tactics - 2page

Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement. The paper - Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the *Ashford Writing Center (Links to an external site.)Links to an external site.* <https://awc.ashford.edu/index.html>. - Must include a separate title page with the following: - Title of paper - Student’s name - Course name and number - Instructor’s name - Date submitted - Must use at least two scholarly sources in addition to the course text. - Must document all sources in APA style as outlined in the Ashford Writing Center. - Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center