CTU Marketing WK 3 DB
I’m working on a Business exercise and need support.
Write 400 words that respond to the following questions with your thoughts,
ideas, and comments. This will be the foundation for future discussions by
your classmates. Be substantive and clear, and use examples to reinforce
your ideas.
This morning, walking into the office, you greet Michelle who says, “I’d
like to meet with you tomorrow to develop the branding strategy for the new
product. Let’s meet for a working lunch and brainstorming session.” “That
sounds great,” you reply. “I’ll schedule the meeting and order in lunch.”
Entering your office, you begin to think about the items that you will be
discussing during tomorrow’s meeting with Michelle.
We haven’t even come up with a product name yet, you think. We also need to
work on an advertising slogan or tag line. You know that Michelle has an
extensive background in marketing, but you really want to make a good
impression and bring a sound branding strategy to the meeting. How are we
going to distinguish our product from our competitors? What are the
benefits that we are going to highlight in our brand that will meet the
needs or wants of our target customers?
You create the following list of items that you need to address:
Identify in one sentence your overall branding strategy or brand image you
want to achieve in the mind of your target segment.
- Product name
- Advertising slogan or tag line
- Product attributes
- Product benefits
Requirements: 400 words
CTU Economics WK 3 DB
I’m studying for my Economics class and need an explanation.
Write 400 words that respond to the following questions with your thoughts,
ideas, and comments. This will be the foundation for future discussions by
your classmates. Be substantive and clear, and use examples to reinforce
your ideas:
Additional Information: Because the decision about relocating manufacturing
operations to the United States is so important, the board of directors at
AutoEdge continues to systematically discuss every aspect of the situation.
The following week, CEO Lester Scholl meets you for coffee to discuss next
week's board meeting.
"I'm hearing good things about you," he says. "Ingrid and George tell me
you've been very responsive and helpful."
"That's good to hear," you say. "I've enjoyed working with them."
"We're both busy, so I'll get right to the point," he says. "One of the
main objectives of any business is to be efficient. Without efficiency, the
company is essentially losing money. Am I right?"
"Absolutely," you say.
"What must AutoEdge do," he says, "to obtain economies of scale with
production? How do we know that it has achieved economies of scale?
Conversely, how do we know if it is achieving diseconomies of scale?"
"That's a good question," you say. "I can understand why you ask."
But before you can respond, Lester's cell phone rings. After a minute, he
ends the call and stands.
"I have to get back to the office to handle an emergency," he says. "Would
you send me an email with an answer to my questions, please?"
"No problem," you say. "I'll get it to you before I leave work this
afternoon."
"I appreciate it," he says. "Thanks."
Requirements: 400 words
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